Visual Identity
Typography
Our brand identity revolved around a consistent approach to use of typography.
Website
Juana
Juana is used for headings and pull quotes that require emphasis. Use the medium weight, and apply medium italics to highlight key words.
POPPINS
Poppins is the primary body font. Use Regular weight for standard text and Bold for subheadings.
SIZE GUIDE
H1 - Juana Medium 130pt
H2 - Juana Medium / medium italic 72pt
H3 - Juana Regular / Medium 52pt
Subheading - Poppins Medium Full Caps 21pt, 20 Kerning
Body copy - Poppins Medium 21pt
Internal Documents
SABON (FALL BACK FOR JUANA FONT)
Sabon Next should only be used if Juana is unavailable. For example, Powerpoint & Word documents.
ARIAL (FALL BACK FOR POPPINS FONT)
Arial should only be used if Poppins is unavailable. For example, Powerpoint & Word documents.
SIZE GUIDE
H1 - Sabon Regular 16pt
H2 - Arial Bold 12pt
Sub heading - Arial Regular Full Caps 10pt
Body copy - Arial Regular 10pt