Visual Identity

Imagery

Style

WEBSITE - Top IMAGE guidelines

Dark image as the first website header image. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness.
No fake smile. There should be no sense of superiority of men over women.

WEBSITE - TEAM MEMBER IMAGE

It’s better if the photo is from the perspective of an outsider, as if you are an observer.
Natural bright daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile. There should be no sense of superiority of men over women.

WEBSITE - TEAM/RELATED IMAGE

It’s better if the photo is from the perspective of an outsider, as if you are an observer.
Natural daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile, natural scene. There should be no sense of superiority of men over women.

WEBSITE - PEOPLES HEADER IMAGE

From formal portraits It should be kept up to date.

WEBSITE - FEATURED CASE STUDY IMAGE

The image should be greyscale, yet eye catching. Colour overlay can be added to enhance look.

WEBSITE - FORMAL HEADSHOTS

All team head shots should have a plain background. Preferably dark and blurred. The position of the head and eyes is important for composition.