Visual Identity
Imagery
Style
WEBSITE - Top IMAGE guidelines
Dark image as the first website header image. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness.
No fake smile. There should be no sense of superiority of men over women.
No fake smile. There should be no sense of superiority of men over women.

WEBSITE - TEAM MEMBER IMAGE
It’s better if the photo is from the perspective of an outsider, as if you are an observer.
Natural bright daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile. There should be no sense of superiority of men over women.
Natural bright daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile. There should be no sense of superiority of men over women.

WEBSITE - TEAM/RELATED IMAGE
It’s better if the photo is from the perspective of an outsider, as if you are an observer.
Natural daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile, natural scene. There should be no sense of superiority of men over women.
Natural daylight. Be careful of the emotions that can be perceived from the face throughout the website. There should be no feeling of sadness or helplessness. No fake smile, natural scene. There should be no sense of superiority of men over women.

WEBSITE - PEOPLES HEADER IMAGE
From formal portraits It should be kept up to date.

WEBSITE - FEATURED CASE STUDY IMAGE
The image should be greyscale, yet eye catching. Colour overlay can be added to enhance look.

WEBSITE - FORMAL HEADSHOTS
All team head shots should have a plain background. Preferably dark and blurred. The position of the head and eyes is important for composition.
