Our Story

Brand

Story

More than a logo. A statement of how we work.

The Steele Raymond brand reflects who we are today: a modern full-service law firm with deep roots on the South Coast and a reputation for clarity, confidence and momentum.

Our new identity — from the refreshed visual style to the introduction of the DNA line — has been designed to make our values visible. Each colour in the DNA line represents a different team, but together they show how our people work: connected across disciplines, aligned around clients, and focused on delivering consistent results.
This brand is more than a logo or a website. It is a statement of how we listen, advise and act. It signals confidence without noise, sophistication without pretence, and a culture where talented people collaborate to give clients clear direction.

At its heart, the brand captures what clients have told us for years: they trust Steele Raymond not just for technical answers, but for judgement they can act on.
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